ボルト：0.9%のCTRをもたらす適応型ストーリーテリング

ボルト

フランス

ボルト：0.9%のCTRをもたらす適応型ストーリーテリング

Awareness

Consideration

In-feed

👀

5.9M

Impressions

🔥

740K

Reach

⚡️

0.9%

CTR

THE BRIEF

Building constant, fatigue-free brand presence in a young, ad-averse feed

ボルトは、10KMホカパートナーシップ、ボルトファミリー、スキーシーズン、女性の安全という4つの戦略的柱に基づいて、野心的なキャンペーンを orchestratedしました。主な目的は、サービスメッセージをコミュニティとの真の接続ポイントに変えることで、ブランドをユーザーの日常生活に定着させることでした。
ボルトは単一のメッセージを放送するのではなく、BeRealの独自のビジュアルコードに厳格に従いながら、各特定のテーマにクリエイティブ資産を適応させました。この適応的アプローチにより、ブランドはオーディエンスの疲労を引き起こすことなく、常に存在感を維持することができました。この戦略は、プラットフォーム向けに特別に調整されたコンテンツを優先することで、ブランド認知度と考慮度を大きく向上させました。

“We didn’t want to go for something that felt too advertising-driven, because we’re focusing on a more organic strategy that we’re looking to amplify across platforms. BeReal was the ideal platform to launch this campaign because it naturally generates a lot of organic content and is built around authenticity. (...) I will advocate for BeReal because of the quality of its audience, but also because it’s a very positive and supportive platform. I see it becoming an integral part of our marketing mix.”

Ariana Saplana, User Marketing Manager at Bolt.

THE STRATEGY

An adaptive, creator-led content system built for BeReal's native codes

Bolt understood how BeReal works and adapted its content to fit the platform. In its latest campaign (May–June 2026), Bolt combined creator content, organic posts and paid media to build a natural presence on BeReal.

Two creators shared authentic front/back BeReal posts around “There’s a Bolt for that”, showing relatable everyday situations in a simple and humorous way. Bolt then boosted these posts with paid media to reach more people while keeping the content authentic.

Bolt also worked with smaller BeReal creators through an organic challenge, inviting them to create their own version of “There’s a Bolt for that” and tag @bolt_france. This encouraged the community to create and share their own content.

THE OUTCOME

Native, creator-driven content turned utility messaging into community connection

The campaign demonstrated that a utility brand can generate strong engagement on social media when the content feels native to the platform and rooted in real-life behaviors. By prioritizing creator-driven and platform-native content, Bolt transformed standard utility messaging into genuine points of community connection, generating 5.9 million impressions, a 740k reach and a 0.9% CTR.