Audience

BeReal reaches a highly engaged global community of 40+ million monthly active users, coming together to share real-life moments.

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Gen Z to the core

75% of our users are aged 18–34: our audience is young and in tune with trends, but they also know how to be themselves. They’re the demographic of the future, and the future is now.

Authentic, like no one else

BeReal users are unique and true to themselves. We provide 30% incremental reach compared to existing social platforms, making BeReal the only way to reach this exclusive audience. Now it’s your turn to tell your story.

One shared moment, maximum attention

55% of users post daily within the same two-minute window, showing up as a single force and putting your message in front of fully engaged audiences at peak attention.

(BeReal internal data, 2026 ; GWI Worldwide Data, 2026)

Unmatched daily engagement

Reach a highly engaged audience in the moment they are most engaged.

Active daily engagement

Our users interact 5X more than users on other platforms, because they prefer actively showing up over passively scrolling.

A shared daily moment

55% of users are online at the same time during the randomly-timed two-minute notification, creating a rare synchronized moment of attention.

Truly personal connections

With an average of 50+ close friends per user, brands appear in the space they will be trusted the most: among friends.

Sources: BeReal internal data, 2026

Connected & curious consumers

Reach users who explore and share real-life experiences, making discovery and purchase inspiration part of everyday connections.

Active ad engagement

24% of users are more likely to click on ads, representing a segment that is +4 pts more likely to buy from brands they encounter here than on other platforms.

Organic discovery

45% of users find products online organically, making them +4 pts and +6 pts more likely to follow brands they plan to purchase from soon compared to other platforms.

Brand loyalty

50% of users remain loyal to the brands they like, forming a core audience that is +4 pts more likely to maintain long-term brand relationships than the platform average.

Sources: GWI worldwide data, 2026

Premium & high-intent audience

Target a high-value demographic where purchasing power meets brand loyalty.

Higher-income households

18% of our users fall into the highest household income bracket, a segment that is +7 pts more likely to be found here than on other platforms.

Quality focused

Our users are +6 pts more likely to choose the premium version of products.

Sources: GWI worldwide data, 2026

Audience & interest targeting

BeReal brings together tens of millions of unique individuals. It’s up to you who you want to speak to.

Reach your demographic using BeReal’s privacy-safe, in-house targeting, with options by age, language, and location. All enhanced by interest and contextual signals based on real usage, not inferred behavior.