Create for BeReal.
To ensure a seamless campaign launch, please review the following technical requirements and creative recommendations. These guidelines are designed to help you deliver high-quality assets while staying true to the spontaneous and authentic nature of BeReal.
Ad Specs
Native format : minimum 3 files to provide
Make it native
Ads on BeReal should follow the same constraints as organic content. Respect the dual front-and-back camera format and avoid adding text overlays or graphic elements that disrupt the native experience.
Content should feel spontaneous rather than overly produced. Opt for natural photography that mirrors how users actually post on BeReal: simple, real, and unfiltered.
Keep it simple and authentic
Creating for BeReal doesn’t require a professional photoshoot. Overly polished visuals can feel out of place. The platform rewards content that feels immediate and genuine.
Focus on capturing real moments with minimal production. Authenticity drives attention and helps your campaign blend seamlessly into the feed.
Anchor your story in real life
The most effective campaigns reflect everyday situations people can instantly relate to. Showcase real-life scenarios that feel familiar and rooted in the present moment.
Ground your storytelling in authentic contexts: at home, at work, with friends, to create content that resonates naturally with the community.
Tell a story, don’t just sell
Avoid focusing solely on the product, even if it appears organically placed. Instead, build a narrative around how the product fits into a real moment.
Show it in action, integrated into a believable situation. On BeReal, storytelling drives impact more effectively than direct promotion.
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