BeReal

Create for BeReal.

To ensure a seamless campaign launch, please review the following technical requirements and creative recommendations. These guidelines are designed to help you deliver high-quality assets while staying true to the spontaneous and authentic nature of BeReal.

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What works on BeReal.

Successful campaigns on BeReal embrace authenticity and simplicity.

Make it native

Ads on BeReal should follow the same constraints as organic content. Respect the dual front-and-back camera format and avoid adding text overlays or graphic elements that disrupt the native experience.

Content should feel spontaneous rather than overly produced. Opt for natural photography that mirrors how users actually post on BeReal: simple, real, and unfiltered.

Keep it simple and authentic

Creating for BeReal doesn’t require a professional photoshoot. Overly polished visuals can feel out of place. The platform rewards content that feels immediate and genuine.

Focus on capturing real moments with minimal production. Authenticity drives attention and helps your campaign blend seamlessly into the feed.

Anchor your story in real life

The most effective campaigns reflect everyday situations people can instantly relate to. Showcase real-life scenarios that feel familiar and rooted in the present moment.

Ground your storytelling in authentic contexts: at home, at work, with friends, to create content that resonates naturally with the community.

Tell a story, don’t just sell

Avoid focusing solely on the product, even if it appears organically placed. Instead, build a narrative around how the product fits into a real moment.

Show it in action, integrated into a believable situation. On BeReal, storytelling drives impact more effectively than direct promotion.

What works on BeReal.

Successful campaigns on BeReal embrace authenticity and simplicity.

Make it native

Ads on BeReal should follow the same constraints as organic content. Respect the dual front-and-back camera format and avoid adding text overlays or graphic elements that disrupt the native experience.

Content should feel spontaneous rather than overly produced. Opt for natural photography that mirrors how users actually post on BeReal: simple, real, and unfiltered.

Keep it simple and authentic

Creating for BeReal doesn’t require a professional photoshoot. Overly polished visuals can feel out of place. The platform rewards content that feels immediate and genuine.

Focus on capturing real moments with minimal production. Authenticity drives attention and helps your campaign blend seamlessly into the feed.

Anchor your story in real life

The most effective campaigns reflect everyday situations people can instantly relate to. Showcase real-life scenarios that feel familiar and rooted in the present moment.

Ground your storytelling in authentic contexts: at home, at work, with friends, to create content that resonates naturally with the community.

Tell a story, don’t just sell

Avoid focusing solely on the product, even if it appears organically placed. Instead, build a narrative around how the product fits into a real moment.

Show it in action, integrated into a believable situation. On BeReal, storytelling drives impact more effectively than direct promotion.

Ad Specs

Native format : minimum 3 files to provide

🖼️ Logo

need to be square
460*460 px or smaller
png or jpeg
no transparent background

🤳 Front Camera

Display or Video: 234*314 px
Max size: 1 MB for image / 7 MB for video
File type: MP4, png, jpg

📸 Back Camera

Display or Video: 768*1024 px (3:4)
Max size: 1 MB for image / 7 MB for video
File type: MP4, png, jpg
Length: from 1 to 15 sec

Please note that the front camera will overlap the back camera, so ensure no critical elements are in this area.

🖋️ Copy

Headline : 20 characters max
Body : 90 characters max
CTA : 15 characters max

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Contact us to learn more about our solutions

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Contact us to learn more about our solutions

Start now

Contact us to learn more about our solutions

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Your daily dose of real life.

© 2026 BeReal.

Select Language

English

Ads

Resources

Legal

Community Standards

Your daily dose of real life.

© 2026 BeReal.

Select Language

English

Ads

Resources

Legal

Community Standards

Your daily dose of real life.

© 2026 BeReal.

Select Language

English

Ads

Resources

Legal

Community Standards

Your daily dose of real life.

Select Language

English

Ads

Resources

Legal

Community Standards

© 2026 BeReal.