Yomiuriland
|
Japan
A 24-hour, urgency-driven ticket promotion drove nearly a fifth of a month's sales in a single day.
Conversion
Monthly Ticket Sales
Gen Z purchasers
Impressions
THE BRIEF
Engaging students and driving ticket sales among hard-to-reach younger audiences
Yomiuriland wanted to attract more high school and university students while expanding its reach among younger audiences that had previously been difficult to engage through traditional marketing channels.
To drive both ticket sales and membership registrations, the brand sought a solution capable of creating immediate action and delivering measurable business results within a short period of time.
THE STRATEGY
A 24-hour, discount-led promotion built on BeReal's real-time urgency
Yomiuriland partnered with BeReal to launch a limited-time ticket promotion designed specifically for younger audiences.
The campaign offered a ¥1,000 discount on one-day passes and leveraged BeReal's unique real-time environment to create urgency around the promotion. By reaching users during authentic everyday moments, the campaign encouraged immediate engagement and ticket purchases within a 24-hour activation window.
THE OUTCOME
Nearly 20% of monthly ticket sales generated in one day
The campaign delivered strong conversion results among younger audiences. Approximately 80% of purchasers were high school or university students, helping Yomiuriland successfully reach a younger demographic that had previously seen limited engagement. The 24-hour activation generated approximately 80 million impressions and 130,000 sessions, while driving the sale of approximately 700 tickets. For certain ticket categories, sales achieved during the campaign represented nearly 20% of an entire month's ticket sales in just one day. The results demonstrated BeReal's ability to drive immediate action at scale while helping brands reach new visitor segments through highly time-sensitive activations.
