ohora
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Japan
ohora: Driving +10% Sales Lift and +70% Traffic Surge During Peak Sale Season with BeReal
Conversion
Sales lift during sale season
Traffic increase to product pages
In-app search volume increase on Qoo10
THE BRIEF
Maximizing sales during Qoo10's high-traffic Mega Sale season
ohora, a South Korean gel nail brand popular among younger consumers, sought to maximize sales performance during Qoo10's high-traffic Mega Sale season in Japan.
While the brand had a strong Gen Z following, it needed a media solution that could drive both brand awareness and direct commercial results - particularly traffic to product listings and measurable sales uplift - within a compressed campaign window.
THE STRATEGY
A two-pronged campaign combining Max Takeover and Balance Reach
ohora partnered with BeReal to run a two-pronged campaign combining Max Takeover and Balance Reach during the peak Mega Sale period.
Max Takeover secured maximum share of voice at launch - ensuring the brand dominated the BeReal feed at the most competitive moment. Balance Reach then sustained visibility throughout the sale window, capturing incremental audiences with authentic, peer-style creatives.
By leveraging BeReal's uniquely genuine content environment, ohora's campaign creatives felt native and credible - driving intent among high-propensity buyers.
THE OUTCOME
Strong commercial results across every key metric
The campaign delivered strong commercial results across all key metrics during the Mega Sale period, with a +10% sales lift versus the prior year, a +70% increase in traffic to product pages, and a +13% rise in in-app search volume on Qoo10, indicating measurable lift in brand awareness and purchase intent beyond direct click-throughs. BeReal's creative CTR outperformed other platforms, a performance attributed to the platform's authentic tone and its natural affinity with same-age peers.
