Bomb Pop
|
USA
The creator-led takeover of the summer feed of Bomb Pop that turned into a masterclass in seasonal brand dominance.
Consideration
Creators
In-feed
🧠
Brand Recall
⚡️
CTR
👀
Impressions
THE BRIEF
Cutting through a fiercely competitive summer treat market
The summer frozen treat market is fiercely competitive in the US, dominated by massive heritage brands shouting over each other. Bomb Pop needed to aggressively cut through this seasonal noise to steal market share and re-establish itself as the undisputed "go-to" summer treat for a younger audience. The challenge was finding an uncluttered environment to connect with Gen Z during peak summertime.
THE STRATEGY
A takeover of the summer feed
Bomb Pop executed a highly concentrated, creator-led takeover of the summer feed. By partnering seamlessly with BeReal’s creator cohort, the brand captured raw, unfiltered summertime moments: pool days, road trips, and hanging out with friends. This native, peer-to-peer approach allowed Bomb Pop to organically integrate into Gen Z’s daily live.
THE OUTCOME
An unprecedented +38-point lift in brand recall
This campaign is a definitive masterclass in seasonal brand dominance. Generating 11.3M impressions and a stellar 1.63% CTR proves the creative resonated, but the true victory lies in the brand perception shift. Achieving an astronomical +38-point lift in Brand Recall is virtually unheard of in standard FMCG digital buys. It proves that when a brand aligns perfectly with authentic cultural moments and trusted creators, they permanently secure top-of-mind awareness.
