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Read our guidelines, download our brand media kit, and learn about usage permissions.


Logo Guidelines

Please be sure to only use the official BeReal logo found in the link below.


Do’s & Dont’s

✅ Ensure adequate clear-space surrounding the logo by keeping it free from other logos, graphics, imagery, or type

✅ When writing (BeReal.) always capitalize the (B) and (R) and keep all other text as lower-case

✅ When writing our name (BeReal.) in a sentence, do not use a period (.) at the end of the name (simply write it as BeReal)

🚫 Never write our name as BEREAL, BEreal, Bereal, Be-Real, be-real, bereal, beREAL or any way other than (BeReal)

🚫 Do not stretch, flip, squish, color, distort, crop, or change the BeReal logo in any way

🚫 Do not adjust the transparency or opacity of the BeReal logo

🚫 Do not apply drop shadows or other effects to the BeReal logo

🚫 Do not edit, outline, or reconfigure the BeReal logo



BeReal dedicates substantial resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, BeReal enforces its rights against people who misuse its trademarks.

BeReal’s trademarks are owned by BeReal and may only be used as provided in these guidelines or with BeReal’s permission. You may not use or register, or otherwise claim rights in any BeReal trademark, including as or as part of any trademark, service mark, company name, trade name, username or domain registration. You should not use or claim rights in any trademark in a way that is confusingly similar to or dilutive of BeReal’s trademarks, including as, or as any part of, a trademark. Do not use BeReal’s trademarks for anything that would be inconsistent with BeReal’s Terms.

We may revoke permission to use BeReal’s trademarks at any time. BeReal reserves the right to withhold approval of content that it considers inconsistent with the BeReal brand.

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