Dior
|
USA
Beyond the notification: A synchronized, multi-format takeover made Dior own an entire day on BeReal for Cruise 2027.
Awareness
Share of Voice
Full Day Take-over
👀
Impressions
📈
Clicks
⚡️
CTR
THE BRIEF
Driving massive, immediate traffic to a live fashion show stream
To promote the Dior Cruise 2027 fashion show, the brand needed a high-impact US activation to cut through the digital noise and drive immediate, massive traffic to their live stream.
THE STRATEGY
A synchronized takeover combining custom notification, RealCard, and Full Day Takeover
Dior partnered with BeReal for a synchronized, multi-format takeover to completely own the digital moment. The activation kicked off with a Custom Push Notification to build instant hype. Upon opening the app, users were greeted by an immersive first-impression RealCard that drove them directly to the broadcast. To sustain absolute brand dominance, Dior also secured a Full Day Takeover with 100% Share of Voice across the US (100% share of voice of all ad inventory on BeReal in the US for the day).
THE OUTCOME
Complete native app ownership shattered platform benchmarks
The campaign shattered platform benchmarks across every format, generating 10.1 million total impressions, 100,000 total clicks and a 1% overall CTR. The Full Day Takeover alone delivered over 8 million impressions and a stellar 0.92% CTR, while the RealCard proved exceptionally powerful for direct conversion, generating 2 million impressions and an incredible 2.55% CTR (over 51,000 clicks). Amplified by 650,000+ custom notifications, the activation proved that complete, native app ownership is the ultimate driver for luxury event promotion. Dior owned the day of May 13th, 2026 on BeReal.
