Bolt orchestrated an ambitious campaign built around four strategic pillars: the 10KM Hoka partnership, Bolt Family, the Ski season, and Woman Safety. The primary objective was to anchor the brand in the daily lives of users by transforming service messaging into genuine points of connection with the community.
Rather than broadcasting a single message, Bolt adapted its creative assets to each specific theme while strictly adhering to BeReal’s unique visual codes. This adaptive approach allowed the brand to maintain a constant, omnipresent presence without causing audience fatigue. The strategy ultimately generated a strong boost in both brand awareness and consideration by prioritizing content tailored specifically for the platform.