Decathlon Spain launched a Back-to-School campaign to increase awareness for its key running vertical. The objective was to capture the attention of a young audience and position Decathlon as the go-to brand for everyday sports equipment. 

The campaign targeted the strategic back-to-school period. The creative execution successfully integrated products from the running vertical in an authentic and spontaneous way within real-life contexts. The initiative generated a significant impact.

By showcasing sports equipment in real-life moments rather than polished ads, Decathlon created a genuine connection with its audience.
The high CTR for Awareness objectives confirms that creative integration relevance on the platform is key to generating qualified engagement, even during the Back-to-School rush.