Kellogg's, in partnership with Mattel, launched an awareness and traffic campaign to promote its on-pack consumer promotion: with every Kellogg's product purchased, customers stood a chance to win UNO prizes. The objective was to target young adults and families to drive engagement and traffic.

The campaign highlighted priority brands such as Trésor and Miel Pops. By leveraging the platform's authentic format, the campaign successfully transformed a consumer offer into a relatable moment of connection. 

The results confirmed the campaign's effectiveness, delivering strong exposure and engagement metrics. This partnership demonstrates how legacy CPG brands can modernize traditional on-pack promotions. 

By utilizing native, authentic content, Kellogg's and Mattel successfully drove high-volume traffic while maintaining a genuine connection with a younger audience.