BeReal officially launches U.S. advertising platform, ushering in a new era of authentic brand engagement 

New York, United States, April 10th – BeReal, the app that redefined social media with its unfiltered approach to sharing, today announces the official launch of its native advertising platform in the United States. With over 40 million monthly active users – 85% of them Gen Z – BeReal is opening its doors to brands ready to engage with audiences in a more meaningful and innovative way.

To support the launch, BeReal has appointed Ben Moore as Managing Director, U.S. and is building a dedicated commercial team across the US focused on sales, partnerships, and user growth. Moore previously led global media buying partnerships at TikTok and brings over a decade of experience scaling monetization strategy across platforms, and agencies.

“In a world where most platforms have evolved into stranger networks, BeReal stands apart as the of the only real social network,” said Moore. “It’s where real connections happen and that’s exactly where meaningful brand engagement can thrive.”

Advertising on BeReal: Designed for Real Engagement 

BeReal’s ad formats are designed to mirror the user experience. Its dual-camera posts, “Dual Take”, which capture front and back photos simultaneously, allow advertisers to craft campaigns that feel personal, spontaneous, and true to life – from authentic reactions to behind-the-scenes moments.

Initial ad products include:

• Targeted In-Feed Ads: Integrated into the natural flow of BeReal content for low-friction engagement

• High-Impact Takeovers: Exclusive ad placement for one full day, offering brands maximum visibility

This new model comes at a time when advertisers are rethinking their media mix. Recent studies show that ads placed in positive environments significantly outperform those on traditional platforms in terms of brand recall and purchase intent. BeReal’s platform – where 80% of users say they feel safest – is uniquely positioned to deliver that performance uplift.

“BeReal was built as a pressure-free space where people connect authentically – and that philosophy extends to how we introduce advertising,” said Ben Moore. “Our goal is to help brands show up in a way that feels real, respectful, and aligned with how our users already engage.”

Trusted by Iconic Brands

Already, more than 200 advertisers, including Nike, Netflix, and Amazon, have run campaigns on BeReal. Fashion brand Levi’s launched one of the first lifestyle activations on the platform, achieving 5x engagement compared to other social networks.

“With BeReal, we’ve found a space that reinforces our cultural relevance,” said Laëtitia Garsaud, Head of Media Europe at Levi’s. “This partnership lets us connect with our audience in a sincere, modern way.”