A BeReal campaign helped ASICS reach new, younger audiences with striking acquisition results.

Asics

Japan

A BeReal campaign helped ASICS reach new, younger audiences with striking acquisition results.

Website Traffic

97%

New Visitors

THE BRIEF

Broadening ASICS' customer base among Gen Z

ASICS wanted to broaden its customer base and reach new audiences especially GenZ through digital advertising.

"We launched BeReal to broaden our customer base and reach younger audiences. We were surprised to discover that 97% of visitors were new users. We plan to continue leveraging BeReal as a channel for acquiring new customers."

OneASICS team

THE STRATEGY

A BeReal campaign designed to reach younger audiences and drive website traffic

ASICS adapted its existing campaign assets to BeReal’s Front and Back format, making the most of visuals that were already part of the campaign while reworking them to fit naturally within the BeReal experience.

THE OUTCOME

97% of new website visitors came through BeReal

The campaign delivered a strong acquisition result, with 97% of visitors arriving on the ASICS website through BeReal identified as new visitors, confirming an expanded reach among Gen Z and younger audiences as intended.