Domino's
|
France
Domino’s’ first BeReal campaign outperformed other platforms on lower-funnel performance.
Balanced Reach
Creators
👀
million impressions
🔥
unique reach
⚡️
CTR on creator assets
THE BRIEF
Winning attention during the most competitive moment of the summer
For its first-ever BeReal campaign, Domino’s wanted to bring its partnership with Un Bon Maillot to life during the first matches of the French national team. In the middle of the highly competitive World Cup period, the challenge was to stand out and drive action among young audiences.
Chloé Allegre, Head Of Brand Strategy, Partnerships & Activations at Domino’s Pizza France
THE STRATEGY
Native creator content drove more clicks
Domino’s partnered with content creator Matteo Larzize, part of BeReal’s creator cohort, who already drives strong engagement on the platform, with 40K followers and an average 28% engagement rate on his organic posts.
Rather than having Matteo post organically, Domino’s featured him directly in the campaign creative, capturing authentic moments of him watching France play and enjoying Domino’s pizza. The result: creative that felt native to BeReal and outperformed other campaign assets by +17% on CTR.
THE OUTCOME
BeReal delivered Domino’s’ strongest lower-funnel performance
By looking and feeling like real BeReal content rather than a traditional ad, Domino’s created a more natural connection with young audiences and a stronger reason to click. With 4.4M impressions, the campaign delivered some of Domino’s’ best cross-media results, despite launching during the World Cup.
