Erborian
|
France
No filters, real glow: Erborian’s first BeReal campaign drove lifts across key brand metrics
Awareness
Balanced Reach
In-feed
🛒
Purchase intent
🧠
Ad recall
👀
Impressions
THE BRIEF
Introducing a new beauty essential to women across France
For the launch of Triple Care BB Milk, Erborian wanted to build awareness and purchase intent among women in France. For its first campaign on BeReal, the brand had one clear challenge: make its new beauty innovation stand out among young women in France.
THE STRATEGY
Bringing an unfiltered glow to the feed
Erborian brought its promise of naturally glowing skin into an environment where authenticity comes first. For one month, the brand activated targeted in-feed placements designed to feel native to the BeReal experience. The creative embraced the platform’s visual codes, showcasing real-looking skin and product results without relying on filters or heavy edits.
THE OUTCOME
A first campaign that outperformed across the board
The Brand Lift Study confirmed the campaign’s impact across key brand metrics, with a 13-point uplift in Ad Recall, 8 points in Brand Awareness, 9 points in Purchase Intent and 3 points in Brand Favorability.
Alongside these brand results, the campaign generated 19.4 million impressions, reached more than 2 million women in France and drove 120,000 clicks. Its 0.6% click-through rate was well above the beauty industry benchmark.
