Media Markt
|
Spain
The quadruple BeReal takeover that drove a massive uplift in awareness during the biggest worldwide football tournament.
Awareness
Full Day Take-over
📣
Brand Recall
🧠
Ad Recall
🛒
Purchase Intent
THE BRIEF
Stand out during a major seasonal moment
For its first campaign on BeReal, MediaMarkt Spain wanted to build awareness and reach new audiences during the major international football tournament. The goal was to be present throughout the competition with content that felt relevant to both the moment and the platform.
THE STRATEGY
Native content with maximum visibility
MediaMarkt ran four Full Day Takeovers at key moments during the tournament. Developed with BeReal, each activation featured MediaMarkt employees and its own creative and copy, giving the campaign a fresh, spontaneous feel while securing high-impact visibility.
THE OUTCOME
Strong delivery and measurable brand impact
The campaign exceeded its booked impressions, delivering 7.7M impressions and reaching close to 1M people. It generated 40,670 clicks and a 3.96% Unique CTR, while Brand Lift results showed a +25-point increase in both Ad Recall and Brand Awareness, and a +5-point increase in Purchase Intent.
