Levi’s, in partnership with Kinesso (IPG Mediabrands), became the first major lifestyle advertiser to leverage BeReal to reach a highly engaged Gen Z and Millennial audience. The objective was to elevate the brand's aspirational value, positioning Levi’s as a cultural icon rather than just a denim manufacturer. The campaign delivered exceptional results, particularly among younger users, with a CTR of 1.82% for those under 20. Beyond clicks, the Brand Lift Study revealed a deep shift in perception: 61% of exposed users agreed that Levi's is "much more than just a jeans brand" (+11pts vs. non-exposed).

By choosing an environment where authenticity is the priority, Levi’s successfully converted brand awareness into tangible intent, with a +15pt increase in purchase intent among the 18-20 demographic. This partnership proves that when a heritage brand embraces native, sincere storytelling, it creates a lasting cultural connection that moves the needle on both image and sales.