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⚠️Celebrities and Brands: It’s Time to BeReal.⚠️

6th February 2024

Recently, we announced RealPeople and RealBrands – our way of introducing the same candid moments you’ve shared with friends to notable figures and brands. Today, we’re psyched to share it’s go-time. 

Head over to the BeReal app (make sure to download the update from the iOS or Android app stores  ☑️) to check out our starting lineup of RealPeople to add. You’ll see everyone from ~the~  Niall Horan, Joe Jonas, and Nina Dobrev to Dixie D’Amelio, Bretman Rock (more chicken content, please) and Hannah Stocking to João Félix, Tinashe and more. The list keeps going. Even better, you will see them all in ways you never have before – being real! 

RealPeople are seeking the same connection with their communities that you are – from the little moments that make up your day to the big memories you look back on. We share the same goal of creating a better space on social, free of filters and edits. To which we say, more of that, please! 

But wait, there’s more… we also have some amazing brands launching their accounts today too.  All of these brands will be taking you into their world in ways you have never been before. We can’t wait to see their behind-the-scenes. 

We have been listening to what you are most excited about and we have heard a lot about Beauty and Sports brands. We started there and were so thrilled to have some of the top brands joining us as a RealBrand. We have some of the world’s biggest beauty brands joining us including M.A.C. Cosmetics, Glossier, and Too Faced. Then on the sports side, we have icons like Adidas, Puma, and Gymshark. All of these brands have such an impact on pop culture today and we can’t wait to go deeper into their world. 

But, once we started reaching out to all different brands, we realized that people love sports teams – and fortunately for us – a lot of sports teams love BeReal. We have some of the biggest teams across sports joining us for this launch including soccer (Paris St Germain, Borussia Dortmund), hockey (Pittsburgh Penguins), and baseball (Boston Red Sox). How amazing is that? 

And then finally, we had a lot of amazing colleges and universities who wanted to be part of this moment and we couldn’t have said a more enthusiastic YES. So get ready to check out UCLA and Penn State on BeReal for a little peek at all the cool things happening on campus. 

All of these RealBrands accounts are live now so hop on BeReal, check them out, and get ready for lots more to come. 👀

We want to address the question we have gotten most though. When we announced RealBrands, people wanted to know exactly how it works. Specifically we want to say, without hesitation, that RealBrand accounts are not ads. You will only see their content if you choose to add them. RealBrands will be sharing the same real, spontaneous moments that you all love to see and they will be playing by the same rules you do. Specifically,  RealBrands will be posting within two minutes of getting the notification ensuring you will be seeing authentic, creative,  behind-the-scenes content.  

So what kind of content do we hope RealBrands post? 🤔 We would love to see things like: 

But what we really hope is that teams get creative and share who they are. We can’t wait to see what our partners come up with! 

Things are about to get really interesting on BeReal!  😏. 

So what’s next? 

More celebrities and brands will be joining RealPeople and RealBrands, so keep your eyes on our blog (link) and socials for updates! Until then, hop on BeReal, search for the RealPeople and RealBrands you are interested in, add the brands and people you love to see, and tag them so they can see and share your content too. 

Once you have done that – come and tell us what you think. We can’t wait to hear what you have to say. As always, if you have any questions or concerns, we’re here to listen. Send all of your feedback or questions here: 

Keep it Real, 

BeReal Team

P.S. Did you know that BeReal has an official BeReal account? Go check it out and let us know what kind of content you’d like to see from our team.

P.P.S. Your friends will always be our number one priority on BeReal. If you don’t want to add any RealPeople and RealBrands, then your experience on BeReal will stay exactly the same as it is today. Your friends are what we are built for so don’t ever stop sharing your realest moments with them.

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