Bolt : Une narration adaptive qui a généré un CTR de 0,9 %

Éclair

France

Bolt : Une narration adaptive qui a généré un CTR de 0,9 %

Awareness

Consideration

In-feed

👀

5.9M

Impressions

🔥

740K

Reach

⚡️

0.9%

CTR

THE BRIEF

Building constant, fatigue-free brand presence in a young, ad-averse feed

Bolt a orchestré une campagne ambitieuse reposant sur quatre piliers stratégiques : le partenariat 10KM Hoka, la famille Bolt, la saison de ski et la sécurité des femmes. L’objectif principal était d’ancrer la marque dans la vie quotidienne des utilisateurs en transformant les messages de service en véritables points de connexion avec la communauté.
Plutôt que de diffuser un message unique, Bolt a adapté ses éléments créatifs à chaque thème spécifique tout en respectant strictement les codes visuels uniques de BeReal. Cette approche adaptative a permis à la marque de maintenir une présence constante et omniprésente sans provoquer de fatigue chez le public. La stratégie a finalement généré un fort coup de pouce à la fois en notoriété et en considération de la marque en priorisant un contenu spécifiquement adapté à la plateforme.

“We didn’t want to go for something that felt too advertising-driven, because we’re focusing on a more organic strategy that we’re looking to amplify across platforms. BeReal was the ideal platform to launch this campaign because it naturally generates a lot of organic content and is built around authenticity. (...) I will advocate for BeReal because of the quality of its audience, but also because it’s a very positive and supportive platform. I see it becoming an integral part of our marketing mix.”

Ariana Saplana, User Marketing Manager at Bolt.

THE STRATEGY

An adaptive, creator-led content system built for BeReal's native codes

Bolt understood how BeReal works and adapted its content to fit the platform. In its latest campaign (May–June 2026), Bolt combined creator content, organic posts and paid media to build a natural presence on BeReal.

Two creators shared authentic front/back BeReal posts around “There’s a Bolt for that”, showing relatable everyday situations in a simple and humorous way. Bolt then boosted these posts with paid media to reach more people while keeping the content authentic.

Bolt also worked with smaller BeReal creators through an organic challenge, inviting them to create their own version of “There’s a Bolt for that” and tag @bolt_france. This encouraged the community to create and share their own content.

THE OUTCOME

Native, creator-driven content turned utility messaging into community connection

The campaign demonstrated that a utility brand can generate strong engagement on social media when the content feels native to the platform and rooted in real-life behaviors. By prioritizing creator-driven and platform-native content, Bolt transformed standard utility messaging into genuine points of community connection, generating 5.9 million impressions, a 740k reach and a 0.9% CTR.