Awareness
CPC
Boosted Post
How fitting to BeReal's native codes trippled Swiss Post's CTR.
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Impressions
⚡️
CTR
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Gen Z
THE BRIEF
Introducing Swiss Post to BeReal by fast-tracking an existing campaign
Swiss Post launched its first-ever campaign on BeReal with a clear objective: introduce the brand to the platform using an existing campaign. Rather than creating new assets from scratch, the goal was to quickly adapt existing creative to BeReal and learn what resonates with its audience.
THE STRATEGY
Two creative waves, from repurposed assets to fully native visuals
The first wave repurposed existing campaign assets, adapting them to BeReal's native ad format while preserving the original creative concept and messaging.
Building on the campaign's initial results, the second wave applied key creative learnings. Without changing the core message or call-to-action, Swiss Post introduced authentic, platform-native visuals featuring real people. These subtle creative optimizations better reflected BeReal's environment, making the campaign feel more natural and engaging for users.
THE OUTCOME
Native creative adjustments unlocked far stronger engagement
The first activation delivered 3.65 million impressions, successfully introducing Swiss Post on BeReal and generating valuable creative insights. The optimized second wave significantly outperformed the first despite running over a much shorter delivery period, adding 900k impressions and close to 10,000 clicks, for 4.5 million total impressions across both waves, an 87% Gen Z reach, a 1.11% CTR (3x the first wave) and 15%+ unique CTR. By embracing authentic, native creative rather than simply adapting existing assets, Swiss Post demonstrated that even small creative adjustments can unlock substantially higher engagement and stronger direct-response performance on BeReal.
