BeReal Launches New Features for Football’s Biggest Tournament

Real-time team notifications, unlimited BeReals, and a special edition logo. BeReal becomes the go-to app for football fans from kickoff to the final whistle.

Starting June 11, BeReal is rolling out a series of new features so football fans can live and capture every emotion of the upcoming football championship in real time and share those moments with the people who matter most.

Few events cut across cultures, time zones, and generations the way the world cup does. It's one of the last moments where billions of people are truly in it together: the same goal, the same tension, the same explosion of joy, each experienced in their own way. BeReal was built exactly for that: to capture what it actually feels like to be a fan, unfiltered, with the people around you.

What's new? 

Real-time team notifications. Users can now select one or more national teams to follow. At key moments during a match (a goal, a penalty, the final whistle), BeReal users will receive a notification prompting them to capture the moment: their reaction, the people around them, where they're watching from. All in real time, in BeReal's signature front-and-back camera format.

Unlimited BeReals for the duration of the tournament. For the first time, BeReal is removing its daily posting limit for the entire duration of the world championship. Fans can post as many BeReals as they want: every goal, every tense moment, every eruption of joy, building a match-by-match collection of authentic memories.

A limited-edition logo. For the first time, BeReal is adopting a special temporary logo inspired by football for the duration of the tournament.

The world cup is one of the rare cultural moments that still belongs to everyone. Alexandre Yazdi, CEO, on collective experience and what BeReal was made to capture:

“It is one of the events that generates the most shared moments on the planet. Millions of people are experiencing the same thing at the same time, each in their own way. That's exactly what BeReal was built for: capturing what's really happening, without staging or filters, alongside the people around you. With these new features, we're making sure every fan gets notified at the right moment, can react as many times as they want, and can preserve genuine memories of what they experienced with the people they care about." 

The new features are available worldwide on iOS and Android starting June 11, 2026. Users can select their favorite national teams directly within the BeReal app

About BeReal

Founded in 2019, BeReal now counts over 40 million monthly users globally. Built to foster real, unfiltered connection, BeReal invites users to share one genuine moment per day - no filters, no likes, no follower counts. Top markets include the U.S., Japan, and France, with over 50% of users active six days a week. Download the app on Apple Store, or Google store.

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Your daily dose of real life.

© 2026 BeReal.

English

Your daily dose of real life.

© 2026 BeReal.

English

Your daily dose of real life.

© 2026 BeReal.

English

Your daily dose of real life.

English

© 2026 BeReal.