• BeReal ranks #1 across EMEA (France, Germany, and the UK) in Strong Ad Recall and Strong Purchase Consideration among social media platforms

• 56% of BeReal users across EMEA say the platform's unique front/back dual-camera ad format makes them more likely to click on a brand advertisement 

• Ranked as the most Authentic, Unique, Positive, Trustworthy and the least Manipulative social media platform across EMEA¹, 72% of BeReal’s users describe it as a feel-good space that makes them feel less stressed about social media

Paris and London, 31 March 2026: A new study across France, Germany, and the UK (EMEA) has revealed a new advertising standard: BeReal's real-time engagement model outperforms competing social platforms on Ad Recall, Brand Consideration, and Brand Advocacy, driven by an audience that shows up voluntarily, once a day, fully present.

According to the report, which was conducted by Nielsen, a global leader in audience measurement, data, and analytics, on behalf of BeReal, 56% of BeReal users say the platform's unique front/back dual-camera ad format makes them more likely to click on a brand advertisement. 

The study also found that BeReal ranks #1 in EMEA for both Ad Recall and Purchase Consideration, generating a 23% relative uplift and a 35% relative uplift respectively vs. the competition average.

Launched in 2020, BeReal is also rated by Gen Z and Millennial social media users as the most authentic, unique, positive, trustworthy, and the least manipulative of all social media¹.

As advertisers seek to bypass "feed fatigue," this study provides the data foundation for a shift toward concentrated attention and voluntary brand engagement.

Ranked as the most authentic social media platform¹

BeReal responded early on to users' need to share real moments. The app replaces endless feeds and constant scrolling with a single moment a day, unfiltered and unposed. As a result, EMEA users rank BeReal as the most authentic social media app¹, on top of being the most unique.

That uniqueness is built into the product. Every day, a single notification goes out: "It’s Time to BeReal." Users have 2 minutes to capture the moment as it is, front camera and back camera, simultaneously. Across EMEA (France, Germany, and the UK), 64% of users say they are likely to open the app as soon as that notification hits (59% in France, 59% in Germany, 76% in the UK), creating a concentrated engagement window where users are online together, active rather than passive.

According to 72% of EMEA users (69% in France, 70% in Germany, 78% in the UK), these factors create a "feel-good environment" on BeReal, which they say feels free from social pressure and excessive performance expectations.

High User Integrity + Engagement = Measurably High Ad Impact

And those who feel good are apparently also in the mood to buy: the Nielsen figures show BeReal ranks #1 among social media platforms for strong purchase consideration and strong ad recall, delivering a 35% and a 23% relative uplift respectively against the social media average.

Those results are tied to the unique front/back dual-camera format that makes 56% of EMEA users say they are more likely to click on brand advertisements. Overall, one in two BeReal users say they are likely to take action (like visiting a website, searching the product, or purchasing) after watching a targeted ad.

UK Market Spotlight

The UK is BeReal's strongest performing market across every key advertising metric in the Nielsen study. 72% of UK BeReal users say the front/back ad format makes them more likely to click on a brand ad, the highest figure across all three markets. 30% of BeReal users in the UK say they are ‘extremely likely’ to consider purchasing from a brand advertising on BeReal, substantially outperforming most social media platforms. On broader consideration, 63% of UK BeReal users say they are likely (extremely/somewhat) to consider purchasing from a brand advertising on BeReal. On top of that, 31% of BeReal users say they are extremely likely to recommend brands advertised on BeReal to others, compared to an average of 20% on competitor platforms.

These outstanding results make clear that BeReal’s value proposition is resonating particularly well in the UK, where 78% of UK users describe BeReal as a feel-good platform, the highest feel-good score across all markets studied. Clearly, feeling good also makes you more likely to buy.

Oriane Mainard, COO at BeReal: "In a social media space increasingly dominated by impersonal or even AI content, this study shows what we always knew: a positive and authentic environment will drive better results for advertisers. We consciously refrained from negative, addictive AI feeds and infinite scrolling and it’s precisely because of these choices that advertising messages receive maximum attention on BeReal and perform so much better than anywhere else."

Daniela Sale, Managing Director, Digital Platforms EMEA, Nielsen, added: "At Nielsen, our role is to provide accurate measurement of audience engagement across diverse digital environments. The data from this recent study indicates that BeReal’s real-time notification model generates a highly focused engagement window. By measuring outcomes within this specific environment, we observed strong performance metrics in both Ad Recall and Brand Consideration among the surveyed demographic."

Learn more about the Nielsen Media Study of BeReal Advertising model: https://bereal.com/news/bereal-social-media-advertising-study

Learn more about advertising on BeReal: https://bereal.com/ads/bereal-ads 

Methodology

The study was conducted by Nielsen Media for BeReal in the UK between 22 December 2025 and 17 January 2026. The target audience included social media users aged 18–34 years across all genders. Respondents were required to use multiple social media platforms and to have purchased, used, seen, or visited brands in categories including fashion apparel, media and entertainment, technology and telecom, finance and retail, and beauty and personal care within the last year. The study benchmarked BeReal against Pinterest, Facebook, Instagram, Snapchat and TikTok across France, Germany and the UK. The UK sample size was 2,308 total respondents, including 600 BeReal users. The study was similarly conducted in Germany between 29 December 2025 and 17 January 2026 with a DE sample size of 2220 total respondents, including 593 BeReal users and in France between 19 December and 10 January with a FR sample size of 2673 total respondents, including 769 BeReal users. EMEA combines results of UK, France, Germany.

About BeReal

Founded in 2019, BeReal now counts over 40 million monthly users globally. Built to foster real, unfiltered connection, BeReal invites users to share one genuine moment per day - no filters, no likes, no follower counts. Top markets include the U.S., Japan, and France, with over 50% of users active six days a week. Download the app on Apple Store, or Google store. Learn more at bereal.com. 

About Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).

¹ Compared to Instagram, TikTok, Snapchat, & Facebook