May 25, 2026 — Lipton, BeReal and OMD won Gold at the 13th edition of La Nuit des Rois 2026 in the “Video Content” category. This distinction recognizes the most creative, innovative, and high-performing digital campaigns of the year.

Earlier this year, the campaign was also recognized by Open Garden, receiving Silver in the “Innovative Media Format” category.

A unique concept: the “Fake BeReal”

Created to promote Lipton Ice Tea® Sparkling among Gen Z audiences, the video campaign creatively reimagines BeReal’s iconic front/back camera format.

The concept is built around an original optical illusion: in front mode, someone appears to reach through the screen to grab the bottle visible through the rear camera. A simple, visual, and immersive mechanic that transforms the advertising format into a truly interactive experience.

This reinvention of the BeReal format is unprecedented: by subverting the platform’s native mechanics, the campaign turns the advertising framework itself into a playground.

A High-Performing and memorable video campaign

Produced by BeReal’s Creative Studio in under two weeks, the campaign delivered particularly strong results:

• +11 points in ad recall

• +5 points in purchase intent

• 8% completion rate on a 15-second video format

These performances significantly exceeded standard social media benchmarks, demonstrating the ability of BeReal’s video format to capture users’ attention.

“A creative and engaging format”

According to Diane Lapeyronie, Account Director at OMD in charge of the PepsiCo account:

“Our objective was to make Lipton culturally relevant to Gen Z by investing BeReal with a creative concept designed specifically around the platform’s native codes. The proposal imagined by BeReal immediately stood out: a creative, engaging format capable of capturing the attention of this audience, which can sometimes be difficult to reach.”

Oriane Mainard, COO of BeReal, added:

“This award confirms that it is possible to create unique and inventive campaigns thanks to BeReal’s front/back video format. With Lipton and OMD, we dared to explore an innovative format while staying true to users’ habits and platform codes. That’s what made this project exciting, and that’s what the jury recognized.”

This award highlights BeReal’s ability to offer brands immersive and creative video advertising formats while preserving the authenticity of the user experience.

Strong recognition for advertising creativity on BeReal

With these wins at La Nuit des Rois and Open Garden, BeReal reinforces its position as one of the social platforms capable of inventing new video advertising formats that are more engaging, more creative and more authentic.

About BeReal

Founded in 2019, BeReal now counts over 40 million monthly users globally. Built to foster real, unfiltered connection, BeReal invites users to share one genuine moment per day - no filters, no likes, no follower counts. Top markets include the U.S., Japan, and France, with over 50% of users active six days a week. Download the app on Apple Store, or Google store.